Qantas Airlines

Adel Dosmagambetova Maslow's chain of importance There are in every case a few focuses when we are discussing administration and particularly friendliness industry. At the point when we serve our item, what our clients anticipate from us is our primary reason to give. The organization needs to connect the capacity of their administration and the desires for their clients. They measure their item and clients' needs. (Anton and Petouhoff 1996)There are no questions that coordinating the two sides desire we can give fulfillment to our customers. Anyway it isn't generally conceivable to fulfill all needs of your customer.Maslow's chain of importance was made to show hypothesis of requirements in the brain research way and make an association between each stages. Maslow utilized the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to portray the example that human inspirations by and large travel through. (King,2009). We have investigated our organ ization and separated its needs into 5 principle highlights. Qantas(Queensland and Northern Territory Aerial Services) is one of the most seasoned air organization on the planet, KLM is the main organization elder.They offer their types of assistance more than 90 years and the politic of this worldwide, world acclaimed organization show us their capacity to construct and stay in contact with ages and clients desire. The primary phase of the order is physiological requirements which incorporate solace of their clients, the second is their security, the third is nature of administration, the forward one is a picture of the aviation routes and the last one is self-completion included individual experience. As it is referenced above, as a matter of first importance they give agreeable seats, top notch food and straight flights, on the off chance that it is possible.Qantas makes local and universal ways too, their flights works to 56 metropolitans. Anyway they don't just particular on ai r-administration, they additionally have cooking and Qantas occasion, where they offer high positioning support and life-changing emotions. (About Qantas, 2012) The subsequent stage is adaptable timetables, security of their things and their wellbeing without a doubt. Qantas ensures their client their wellbeing during the flights, security of their gear and other belongings.They attempted to make plans most extreme agreeable for each client, tallying that they typically make significant distance flights and their market is worked by a long shot away flying. The third one is excellent administrations, with positive staffs, agreeable air terminals choice great coordinating spots. For feeling invited for each client they offer great assistance on their planes and they make preparing for their staff and even request marked garbs. Air terminal is the primary spot where you get previously or in the wake of flying and obviously client expect incredible administrations and reasonable select ions.It is extraordinary thing to be associated with one of the most acclaimed and regarded air terminals. The fourths stage one is about notoriety of the aviation routes. The client needs being insurance and flawless served, conclusions and notoriety of the picked carriers. They anticipate that the organization should advance them a top notch measures and prominence everywhere throughout the world . â€Å"Success is getting what you need and joy is loving what you get. †(Brown, 1992) To improve the organization's notoriety and marking Qantas has created inventive and showcasing thoughts to help deals by redesigning their planes and improve nature of advertising.To end with self-completion we pick understanding of Qantas' client. The organization gives extraordinary kinds of administrations and make the trips for client great. They attempt to show client that with Qantas' they and their effects in security, and no place else client will get such administrations. They make the ir experience by giving fulfillments of client experience which permit them to fly just with Qantas and even extraordinary duties and Qantas club are support for them to fly Qantas.References list: Dr. Jon Anton and Dr. Natalie L. Petouhoff (1996) Customer relationship the board. Skyway Drive, Santa Maria, Anton press Paul W. Lord. (2009) Climbing Maslow's pyramid picking your own way through life. Matlock Bath, Derbyshire, DB, United Kingdom H. Jackson Brown from the book Climbing Maslow pyramid. Matlock Bath, Derbyshire, DB, United Kingdom About Qantas, Retrieved from authentic site http://www. qantas. com. au/travel/aircrafts/home/au/en

FAMOUS PEOPLE :: essays research papers

Rosa Parks is generally known as the African-American lady who wouldn't get off her seat on a transport. She would not like to relinquish her seat all together for a white individual to supplant her. She was captured and arrested without wanting to, on the grounds that she wanted to remain on the seat she believed she legitimately merited. On December first, 1955, as indicated by history, Rosa Parks was worn out and depleted from a difficult day of work. Truth be told, under various conditions, she would have most likely surrendered her seat enthusiastically to a youngster or old individual. Be that as it may, now ever, Parks was sick of the treatment she and other African-Americans got regularly of their lives. This included bigotry, isolation, partiality and the Jim Crow laws of the time. After she took a position, Americans appeared to see and the laws and guidelines of the time were addressed and along these lines, reexamined. Prior to her capture, Parks had the fire within her t o change what wasn't right with things that were uncalled for. She filled in as secretary of the NAACP and later a counsel to the NAACP Youth Council and attempted to enroll to decide on numerous events when it was fundamentally difficult to do as such. In addition to the fact that parks was an authentic figure in the African-American people group, yet additionally she started change without truly acknowledging so. After the transport episode, the foundation of the Montgomery Improvement Association was executed, driven by a youthful minister named Dr. Martin Luther King, Jr. The present reality is plainly unique all in view of Rosa Parks declining to surrender her seat. Her activity lead to response, which is the most significant part in setting up change. Her demonstration of resistance started a development that finished legitimate isolation in America. This implied individuals of various shading could at long last beginning drinking from a similar drinking fountain, bathrooms we re not assigned â€Å"colored† and â€Å"white,† and one of the most significant things was that schools began integrating, which implied high contrast kids could go to similar schools. This last thing was at long last executed by the death of the Brown v. Leading body of Education law, yet it would not have had the option to occur if Rosa Parks had gotten up from her seat. Had she done that, our future as Americans would have been undermined and the laws that are dynamic today may have been something African-Americans would even now be battling for.

The Truth About Nightshades - and Whether You Should Avoid Them

The Truth About Nightshades - and Whether You Should Avoid Them Nightshades are some of the most commonly used plants, easily found in every market.Paprika, potato, eggplant â€" these vegetables all belong to the nightshade family.This also includes peppers in all their varieties, as well as tomatoes.Nightshades are used for food all over the world, but as time passed and new knowledge about them emerged, people started wondering if nightshades are truly as good for our health.These plants, although usually completely harmless to most of the people, can cause some serious issues when if you’re suffering from an autoimmune decease, or simply have a very sensitive stomach.Let us see what exactly nightshades are, find out how they work when eaten, and see whether or not we should limit the consumption of nightshades or completely stay away from them.ABOUT NIGHTSHADESNightshades are the plants belonging to the Solanaceae family, which contains more than 2000 species.White potato, eggplants, peppers (both their chili and sweet bell varieties) â€" al l of these are numbered among the nightshades.Red pepper flakes, cayenne pepper, paprika, and other spices derived from peppers also fall into this category, the exception being the black pepper since it belongs to a completely different family of plants.The aforementioned nightshade plants, including tomatillos and goji berries, are edible (and quite delicious too!), while another member of this family, although able to bear fruits, is not an edible plant, so we use it for its leaf instead.That plant is as widely known as it is wide-spread, and its name is â€" tobacco.Tobacco is probably the most obvious example of nightshades’ detrimental effects to our health, but more on that will be said later in the text. TO TRUST, OR NOT TO TRUST?As extensive as this family of plants may be, the list of the edible nightshades is, sadly, not overly long, but the number of nightshade plants with highly toxic properties is impressively large.Most of the poisonous nightshades are very dangerous for humans, and they’ve been traditionally valued for exactly this feature.The most famous of the poisonous nightshade is probably the belladonna, commonly known as “the deadly nightshade”.Belladonna was highly regarded for its brutal efficiency, and it is further immortalized by the great William Shakespeare in one of his greatest plays â€" Macbeth.The name belladonna means “beautiful woman” in English, and it is probably connected to the alternative use of this plant. Women once used the belladonna extract in order to cause the dilation of their pupils, and thus be more attractive to men.Because of the long list of poisonous nightshade, there are people who show great levels of concern when it comes to all nightshades in general.Since belladonna is so poisonous, how can potato or tomato be good for us?Traditionally, gardeners expressed their doubts regarding the actual nutritional values of nightshades, so they grew them simply because of their beauty.Their belief, comb ined with the growing distrust towards nightshades has some sense, but the truth is this: edible nightshades pose absolutely not a threat for us.If, of course, we’re already perfectly healthy.On the other hand, if you’re suffering from chronic deceases, autoimmune deceases, have sensitivity towards certain types of food, allergies, leaky gut syndrome or inflammatory bowel decease, eating nightshade vegetables may prove as a very, very bad idea. IS VITAMIN D TO BLAME? One of the causes of possible health risks related to consuming nightshades in your everyday diet is their negative influence on joint pain and arthritis, especially rheumatoid arthritis.This case is presented by N. F. Childers, P.h.D. and M. S. Margoles, M.D. However, this “proof” cannot be considered completely reliable due to it being based upon conversations with various people regarding their diet and whether or not they experienced the negative effects of the nightshades, however helpful their idea of elim inating nightshades from their interlocutors’ diets proved to be.One of the potential causes of people with chronic illnesses’ negative reaction to consuming nightshades may have something to do with Vitamin D.Evidence gathered from animals showed that the joint problems and bone issues the animals have been experiencing are all due to the way their bodies process the Vitamin D derived from nightshade consumption.Vitamin D is of great importance when it comes to the overall health of bones.However, the D3 variant of Vitamin D is proven to have negative effects â€" it actually causes disturbances in calcium metabolism.Consequently, the improperly processed calcium is deposited in the soft body tissue instead of within the bones.This is the reason why animals suffer from severe joint inflammation.However, we humans do not process Vitamin D in the same manners that animals do.Substances which have a negative influence on animals have no effect on humans, and vice versa, so the offe red evidence, however important, does not exactly prove that these issues will affect us in the same manner, if at all.LECTINS AND ALKALOIDSThere are, on the other hand, researches which attribute the negative influence of the nightshades to our organism to the substances naturally found within the said plants.These substances are called lectins and alkaloids (or glycoalkaloids).1.  Lectins Lectins are proteins bound to carbon-hydrate, i.e. sugar.These macromolecules are of great importance since they’re able to recognize specific cells and molecules within our body and play the role of mediators when it comes to the process of binding between the bacteria and viruses and their respective targets.Lectins can be found in basically every food source, to the greater or lesser extent.Some foods, such as beans and grains, must be either fermented or cooked in order to reduce the lectine percentage.Some of them, such as CLEC11A lectine, actually has some beneficial effects. Other lactin es, such as ricine, act as toxins and can be extremely dangerous.It is not easy to easily distinguish between the beneficial, or at least harmless, and the dangerous types of lectins because of them being so widespread in almost every source of food.We know for certain that the lectins in peanuts are harmful to humans since they act as a bowel irritant and cause the “leaky gut syndrome”, which is also something alkaloids do as well.2.  Alkaloids Alkaloids are chemical compounds, naturally occurring and organic in nature, usually consisted of basic nitrogen atoms.They are produced by plants, animals, fungi, and animals.Alkaloids within nightshades are also known as glycoalkaloids, and they are, essentially, the plant’s defense mechanism, a naturally occurring pesticide.Even though they exist in every part of the plant, those parts of the plants with the highest level of glycoalkaloids are unripe fruit, flowers, and leaves.Glycoalkaloids work in two ways.When a predator eats a g lycoalkaloid-rich unripe fruit, the compound bounds with cholesterol cells of the predator, that way eroding their membrane and causing them to leak or break.The other way is through interaction with an enzyme called cholinesterase.This enzyme reacts with a neurotransmitter called acetylcholine, which leads to overstimulation of the muscular tissue, and consequently, paralysis of the predator.Essentially, glycoalkaloids, at least context, are acting as neurotoxins.Alkaloids found within nightshades include, but are not limited to, the following:SolanineWhen solanine enters the body once we eat nightshade which the highest concentration of this alkaloid, the bond with sugar is severed due to our bodies metabolizing of this alkaloid, so only solanidine is left.Solanidine is not toxic in small amounts we enter in ourselves while eating, but it tends to accumulate over time and starts damaging our body when we’re under great stress.This steroid alkaloid is found in potatoes, and its c ounterpart, located within tomatoes, is called tomatine.Solanine and tomatine are produced in very much the same way the plants produce chlorophyll.This essentially means that the highest concentration of these alkaloids, as we have already mentioned earlier in the text, can be found in the greenest parts of the plant.It is true that we mostly never eat those parts, but take care: every patch of green on not-quite-ripe fruit can potentially have a high concentration of solanine/tomatine.The detrimental effects of this steroidal alkaloids include irritation of the digestion system, and can also cause disturbances within the neurotransmitters.Documented cases of solanine poisoning exist, although they are very rare, and they include central nervous system depression, vomiting, diarrhea, and in some extreme cases, death.Nicotine As we have already said, nicotine is an alkaloid found within the tobacco, which is also a type of nightshade.It is widely known that this alkaloid is the reas on why tobacco is so addictive, and why so many people worldwide smoke cigarettes and cigars in large amounts, but other than addiction, it causes breathing difficulties and lung cancer, among other things.Bear in mind: the fact you’re not a smoker and that you actively avoid places where smokers gather does not mean that you’ve successfully avoided nicotine!Nicotine can be found in basically every type of nightshade, in a greater or lesser extent.Which probably explains why we get so easily hooked on French fries!Capsaicin Capsaicin is the alkaloid found within peppers. Although it has some anti-inflammatory characteristics, it can cause a lot of trouble aside from the well-known taste of peppers.If you ever felt like your very soul is on fire after eating a particularly hot habanero or a salsa, its capsaicin’s fault!A side-effect of capsaicin burning your taste buds is the release of a compound called Substance P.When that happens, there comes of period where your sense of t aste (and all the pain receptors within your mouth) feels like its deadened, so the searing heat you felt at the first bite is significantly weaker at the fourth and the fifth bite.That’s why this alkaloid has some use as an analgesic, especially when it comes to treating osteoarthritis. HOW DANGEROUS ARE THEY?When it comes to overall direct danger to humans, we don’t really have anything to worry about.The concentration of alkaloids in edible nightshades is small, and since most of it, as we have already said, is concentrated in the parts we don’t actually eat.Even if we did, it would take a high concentration of alkaloids to actually harm us, and such amount is found in poisonous nightshades.But just like we said, a person with a perfectly healthy body can deal with these substances without much of a trouble.People with certain health issues, like the ones we mentioned above, are not that lucky.In case you’re suffering from an autoimmune disorder, alkaloids you’ve consum ed may lead to a stronger immune reaction, which is something which must be avoided.One of the problems the alkaloids can cause within the body of a person troubled by an autoimmune disorder is the gut inflammation.Since it’s their nature to act as a pesticide, and since the pesticide is a toxin made to, essentially, kill any and all pests that potentially harm the plant, alkaloids attack the cells within your digestive tract, causing “leaky gut”.The protein from the cells within the digestive tract, instead of remaining where they’re supposed to be, end up in our bloodstream, which kick-starting a potent autoimmune reaction â€" our body attacks them seeing them as foreign bodies and potential threat.Other research shows that glycoalkaloids can destroy even the cellular membranes of our blood cells and mitochondria!THE BENEFITS OF NIGHTSHADESTo reiterate: nightshades are harmful only to those sensitive to them for reasons we have explained earlier.If you’re a healthy indiv idual not suffering from any form of autoimmune deceases, you’ll be perfectly fine.In fact, some of those substances within the nightshades which cause such a detrimental effect when consumed by people with sensitive digestive tract can be actually beneficial to those that don’t.1.  Anti-inflammatory PropertiesFor people with the healthy digestive system, capsaicin, the alkaloid found within peppers is actually used to counter bowel inflammation, and it is one of the beneficial factors of eating peppers!However, within the body of someone with more sensitive bowels, it has a completely opposite effect.The moment capsaicin appears in the digestive tract of a healthy person, their body reacts with a powerful anti-inflammatory response.That way, capsaicin serves as sort of a catalyst for positive chemical reaction within our bodies.The reason for such a reaction may lie in the fact that glycoalkaloids â€" capsaicin being among them â€" have a similar structure to that of glucocorti coids.Glucocorticoids are special compounds known for their strong anti-inflammatory features, the most famous of them being prednisone and cortisol (this one is actually the stress hormone of our body).However, it must be noted that excessive amounts of these substances just because they have this one beneficial feature.Too much prednisone causes some pretty nasty side-effects, and too much cortisol slows down your metabolism and undermines the efficiency of our immune system.2.  Anti-Bacterial Properties Nightshades can be of great help when it comes to fighting bacteria and viruses.Laboratory experiments have shown that alkaloids and lectins found within nightshades possess strong anti-bacterial properties.This is discovery is perfectly in accordance with their nature: they are meant to help the plant fight aggressors both from within and from without.3.  Anti-Cancer Properties While conducting researches with the purpose of finding every possible way of fighting and destroying c ancer cells, scientists tried using nightshades, i.e. alkaloids and lectins extracted from them.In vitro experiments have shown that alkaloids can actually cause the decline of cancer concentration by “making” them self-destruct.The reason why this is not a widely spread method of fighting cancer is due to the fact that alkaloids and lectins used in this purpose often trigger the self-destruction healthy cells as well, which makes them a real double-edged sword.Consequently, in vivo trials on animals and humans have not been conducted, and it shall remain so until ways of countering these side-effects are discovered.APPROPRIATE SUBSTITUTION OF NIGHTSHADES IN EVERY-DAY MEALSEveryday recipes are full of nightshades, but don’t worry: if your body can’t deal with them, there are great (and very tasty) substitutions out there.By using them, you won’t be forced to give up preparing and enjoying your favorite meals, and they’ll be equally tasty and significantly healthier for y ou!1.  Potatoes Potatoes, as we’ve said above, are rich with alkaloids, so they don’t agree with some people that well. Luckily, there are more than decent substitutions for them.Sweet potatoes, for example, are not only a delicious vegetable, but they are also completely alkaloid-free, thus not causing any of the usual nightshade-induced issues. You can use them for basically any meal common potatoes are used for, and with no side-effects whatsoever.Jicama, nicknamed “the Mexican potato”, is another effective substitution, though not so commonly known. Not only it is great for making French fries, but it is also a great way of nourishment for the good bacteria within our digestive tract. Besides these, plantain is always a good choice!2.  TomatoesTomato, as nightshade, can be very unpleasant for some people, despite its relatively mild effects.Tomato-based food can be found literally everywhere because the fruit is quite delicious, and it adds quite a bit of flavor. However , you can go without it and still enjoy all those meals.If you require marinara sauce for preparing a certain dish, you can substitute it with the so-called Nomato sauce. You can either buy it at a supermarket or make it yourself. Just have some pumpkin puree, fresh basil, kalamata olives, dulse flakes, bone broth, nutritional yeast, and just a bit of beet.The same Nomato sauce fits great when it comes to chili, and if you’re a lover of enchiladas, zucchinis are the perfect substitution for tomatoes.3.  Red Spices Red spices are spices based on peppers, such as paprika, and they are almost an irreplaceable part of any meal, especially those more on the, well, spicier side. Almost irreplaceable.Black pepper, a fairly common, hot spice, is not nightshade but a seed plant, yet it is more than capable of matching that recognizable kick the peppers have.When it comes the color, where black pepper is lacking, turmeric saves the day. It works as a perfect replacement for peppers. The fla vor, the color, the spice â€" turmeric has it covered!Finally, if you’re looking for a bit more variety, cumin is the right choice.Much like black pepper, it is a seed plant, and since it’s green in color, experimenting with it could be quite amusing.Add it instead of peppers, and watch your dinner guests puzzled expressions as you serve them a delicious, verdantly green chili!4.  Eggplants Eggplants are also one of the most commonly used nightshades.One good way of substituting them is the introduction of zucchinis.Their texture is similar to that of eggplants and prepared as French fries, they’re almost the same as eggplant parmesan.CAN NIGHTSHADE SENSITIVITY BE HEALED? Depending on the auto-immune decease you’re suffering from and of many other health factors, yes, it is possible for you to stop being sensitive to nightshades, or at least reduce your body’s reaction towards them.Some people may have a more or less stronger reaction towards a particular type of nightshad e, so reintroducing them into your everyday diet in ever so small amounts may help you build tolerance.But if your previous reaction towards, say, potatoes were serious, it would probably be best if you simply remove it altogether.There are some efficient ways to achieving this, and you can find them here.FINAL WORDTo reiterate, nightshades are essentially harmless for you, they’re even beneficial, but only if you yourself don’t have any overly extreme health issues. If you’re suffering from any form of auto-immune decease, it would be wise for you to avoid nightshades.The concentration of alkaloids and lectins in them can worsen your chronic pain, irritate your bowels, or cause some more serious consequences.There are ways, however, to heal your nightshade sensitivity, or at least increase your tolerance towards nightshades, but it is strongly advised you do this with extreme care.Check your levels of sensitivity, and act accordingly.Health always comes first!

Critique Of A Research Study - 1803 Words

Excelsior College M7A1: Critique of a Research Study This paper critiques â€Å"Patient Education in Rural Community Hospitals: Registered Nurses Attitudes and Degrees of Comfort† (Jones, 2010). The study’s purpose, the author stated, was to look at how certain variables affected registered nurses’ attitudes toward and comfort with educating their patients (p. 43). Jones also said that one aspect of the research’s purpose was to check how attitudes affected how information was transmitted to patients by nurses, though in reality, the study actually measured whether the variables Jones measured—not attitude—affected how frequently nurses taught patients (p. 45). The author notes that the study’s purpose was limited to nurses working directly with patients in a rural and acute health care environment; only nurses in that situation were surveyed (p. 43). Jones is a well-educated nurse-researcher. Besides being a credentialed registered nurse (NEA-BC), Jones holds an MSN and a Doctor of Education degree (p. 41). Indeed, the study was created as Jones’s dissertation (Jones, 2007). Given her PhD, it is understandable that the author is interested in the role nurses play in teaching patients. Jones’s background as a nurse and education expert qualifies her to investigate this research topic, which sits at the intersection of nursing and teaching. Variables The study has a rather complicated set of variables. The independent variables examined were academic preparation inShow MoreRelatedCritique of Research Study1431 Words   |  6 Pagesreview and critique Hesss quantitative study of vascular access improvement in pediatric population by using a vein viewing device. The author utilized a prospective, non-randomized study at a tertiary care center. 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Journal of Teacher Education Critique Essay - 1366 Words

Introduction The Journal of Teacher Education has been in existence since March of 1950. According to the journals website (http://jte.sagepub.com/) it has an impact factor of 1.891 and is ranked 18 out of 184 in Education Educational Research. The purpose of this paper is to critique issue 64 volume 3 of 2011. This paper is organized so that description of information is presented about the authors, institutions and topics of each paper, then a synthesis of the teacher education articles, and finally implications for the field of teacher education. Description This journal issue included seven total articles; four were research articles, two were literature reviews and one was an editorial. A total of seventeen authors were†¦show more content†¦The issue of traditional programs versus alternative certification programs is burgeoning as teacher shortages increase. Kirchhoff and Laurenz (2011) examined how teacher education programs influenced the career paths of teachers. 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Poetry Discussion Questions Free Essays

How does the language of the poem make Moore more relatable to the audience? A lot of poems are composed of long difficult words that are hard to pronounce and hard to understand. However, in â€Å"Poetry’, Moore took a different route to explaining to the reader what poetry is. That is, she approached the poem with words that are used everyday, a technique to help the reader to understand the true meaning of poetry. We will write a custom essay sample on Poetry Discussion Questions or any similar topic only for you Order Now I also feel like these lines, that we do not admire what e cannot understand† (lines 9-11), point out that the average person does not understand deep, complex literary meanings of words that are not used in everyday life. I also feel like Moore is expressing that this is one of the reasons why people do not read as much poetry, since they are indirectly discriminated due to the language filter. To add on, this may be the reason why the author started off with the lines, â€Å"l, too, dislike it, there are things that are important beyond all this fiddle† (line 1). Once again, she relates to the audience in preference of literature. Perhaps through the poem, she is attempting to show herself grow out of the phase of dislike and into the phase of loving poetry to the extent of becoming a poet. The ignorance to poetry makes us believe that we do not enjoy poetry, but I feel like the author expresses that it is a matter of opening the book and surpassing the fear of feeling unintelligible due to the language in sophisticated poems. How to cite Poetry Discussion Questions, Papers

Applied Business Research and Strategies

Question: Discuss about the case study Applied Business Research and Strategies. Answer: Introduction Companies uses various strategies in order to appeal to their customers and establish a competitive advantage in the industry. Wild bean caf is a coffee and food stores spread across various locations in the UK(Patterson, 2010). The report is regarding Wild Bean Cafs initiative taken to enhance the various services it provides its customers, which has been analyzed by use of Hertzberg two factor theory. The second part of the report caters to the strategic position of the company if its wants to gain greater market share in UK, which has been analyzed through strategic clock. Customer service initiatives by Wild Bean Caf Wild bean caf is a chain of coffee stores operating in the UK, side by side BP petrol pumps. The company offers refreshments and snacks for road travellers who stop at the petrol pumps to refuel. The company provides a wide array of menu option for breakfast, lunch and drinks along with sweets which has high customer appeal. The companys food joint and coffee shop is a favorite of the UK travellers which has been analyzed using the Hertzberg two-factor theory. According to the theory there are two pertinent factors that causes satisfaction amongst customers, they can be grouped as motivators and hygiene factors(Liu, 2011). Motivators : The factors that motivate customers to have coffee and food items at Wild Bean Caf is the fresh coffee they provide in terms of quality and standard. The food quality and variety at the outlet has an appeal to the taste buds of the consumers in UK. Coffee has tremendous energizing properties which is an added advantage for travellers to stop and eat or drink at the store. Hygiene Factors : The hygiene factors can also be called the basic factors that make customers choose Wild Bean Caf. The caf shops are strategically located at petrol pumps; this allows customers to freshen up and provides an opportunity to rest between their journey. The stores are well maintained and are clean which provides the basic hygiene factors for customers to select the caf shop(Patterson, 2010). Figure 1: Hertzberg two factor theory for customer satisfaction Source : (Liu, 2011) The potential market opportunities of Wild bean caf to gain more market share in domestic market Wild Bean Caf in the UK caters to a particular market segment of specially travellers as they are located beside BP petrol pumps. The company caters to a distinct set of customer profile in order to expand in UK and gain more market share the company has to apply Strategic Clock to consider the alternatives. The strategic clock offers various alternative strategy like differentiation, low cost, low price, hybrid of moderate price and differentiation, focused differentiation, increase price or standard in product, high price and low value, low value and high price(Covin, 2006). Amongst the various strategic alternatives available the company can select low price strategy. The company faces immense competition from Starbucks hence it cannot adopt differentiation strategy hence in order to gain greater market share across UK it needs to lower its overall costs. By lowering of its costs, initially it might have to face reduced profitability but it can attract a lot of customers(Piercy, 2008). Through this strategy the company can become a very powerful force in the market but it needs to evaluate the low price sustainability as it needs to maintain certain standard costs. Figure 2: Strategic clock for Bean Wild Cafe Source : (Covin, 2006) Conclusion The discussion on Wild Bean Caf provides useful insights to the various factors the company caters to while attaining customer satisfaction. The company provides a wide range of coffee and food items that have a high appeal to the customers hence these acts as motivators. In the strategic clock the company should adopt a low price strategy in order to compete in the market which will provide the company differentiation and attract a high number of customers. References Covin, J. G. (2006). Strategic process effects on the entrepreneurial orientationsales growth rate relationship. Entrepreneurship theory and practice, 57-81. Liu, C. T. (2011). The effects of relationship quality and switching barriers on customer loyalty. . International Journal of Information Management, 71-79. Patterson, P. G. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ), 41-47. Piercy, N. (2008). Market-led strategic change. . Routledge.